iPhone 18 Pro vs Pixel 10 Pro

207g

Width

71.9mm

Source

72mm

Thickness

8.75mm

Source

8.6mm

Screen size

6.3″

Nominal diagonal; actual viewable area is smaller.

Source

6.3″

Published peak brightnessManufacturer peak claims use different test conditions.

3000 nits

Published outdoor peak · Manufacturer claim, not an independent measurement.

Source

3300 nits

Pixel density

460 ppi

Source

495 ppi

Maximum refresh rate

120Hz

Adaptive ProMotion; refresh depends on content.

Source

120Hz

Adaptive 1–120Hz; content and settings affect operation.

Native telephoto reach

4×

Dedicated 100 mm equivalent telephoto.

Source

5×

Rear camera modules

Source

8K video recording

NoApple lists recording up to 4K at 120 fps; 8K is not included in the complete published recording specifications.

Source

Yes8K at 24/30fps is powered by Video Boost processing, not standalone native 8K capture.

Claimed video playbackUp-to manufacturer claims. Playback protocols differ.

34 hoursApple UK local-video claim; not a mixed-use endurance test.

Source

Not verified

Wireless charging

Yes

Source

Yes

Published support term

Not verifiedUpdate policy

Source

7 years

Display specification

6.3-inch OLED · 2622 × 1206 · 460 ppi · adaptive refresh up to 120 Hz

Source

Not verified

Chipset

Apple A20 Pro · 6 CPU cores · 7 GPU cores · dual 16-core Neural Engine

Source

Not verified

RAM and storage configuration

256 GB fixed storage; RAM capacity is not published in Apple’s specification

Source

Not verified

Camera system

48 MP main with f/1.48, f/1.8, f/2.8 and f/4 apertures; 48 MP ultrawide; 48 MP 4× telephoto; 8× optical-quality crop mode

Source

Not verified

Battery and charging

UK claim: up to 34 h local video; up to 50% in 15 minutes with a 60W-capable USB-C adapter supporting AVS; adapter sold separately. Battery capacity in mAh is not published.

Source

Not verified

Dimensions

150 × 71.9 × 8.75 mm (height × width × thickness)

Source

Not verified

Regional SIM / network configuration

UK model A3714: nano-SIM + eSIM and dual-eSIM support; 5G sub-6 GHz. Carrier services need separate confirmation.

Source

Not verified

Storage

256 GB

Source

Not verified

RAM

Not verifiedNot published by Apple in the checked specification.

Source

Not verified

Height

150 mm

Source

Not verified

Form factor

slab

Source

Not verified

Colour

Burgundy

Source

Not verified

Claimed streamed video

31 hoursApple UK claim.

Source

Not verified

Time to 50% wired charge

15 minutesApple claim with a separately sold 60W-capable adapter supporting AVS.

Source

Not verified

MagSafe / Qi2 charging

25 WCompatible charger and adapter required.

Source

Not verified

Ingress protection

IP68Apple controlled test: 6 metres for 30 minutes; resistance is not permanent.

Source

Not verified

eSIM only

Source

Not verified

Optical-quality zoom

8 ×Manufacturer crop-mode claim; not a separate lens.

Source

Not verified

Front cameras

18 MP Center Stage · f/1.9 · autofocus

Source

Not verified

Connections

USB-C · DisplayPort · USB 3 up to 10 Gb/s

Source

Not verified

Wireless connectivity

Wi-Fi 7 · Bluetooth 6 · Thread

Source

Not verified

Biometric authentication

Face ID

Source

Not verified

Launch operating system

iOS 27

Source

Not verified

Announced

2026-09-09

Source

Not verified

Pre-orders open

2026-09-12

Source

Not verified

Announced availability

2026-09-18

Source

Not verified

Apple UK reference price

£1,199Announced 256 GB configuration price; not a current retailer offer.

Source

Apple US iPhone 18 Pro technical specifications

Not verified

US specification difference

US model is eSIM-only; Apple lists 36 h local video and 33 h streamed video. Those figures are not substituted for this UK model.

Source

Not verified

Published professional camera workflows

4The existing capability model counts RAW stills, professional codecs, log capture and external production tools. Apple lists ProRAW, ProRes, Apple Log 2 and Genlock.

Source

Not verified

Exact variants · Manufacturer specificationsView sources

GO BEYOND THE SPECS

A little perspective. A better decision.

Make this comparison yours.

THE PRICE THAT CHANGES EVERYTHING

What price changes your mind?

A great phone. An even better deal. Find the point where the value flips.

Pixel 10 Pro matches value at£1,278.03

vs iPhone 18 Pro
£1,199.00 reference MSRP

MORE SCORE PER £ ↑

Pixel 10 ProiPhone 18 Pro reference

Try a Pixel 10 Pro price£1,099.00

Pixel 10 Pro offers more score per £ at this price.

A score-per-price simulation, not an objective buying verdict. Starts from reference MSRP; no live retailer offers.

Good comparisons start with good sources.7 cited sources for this pair. Every number has a story.See the evidence

Your selected categories: Display. Scores reflect published capabilities, not hands-on testing. Manufacturer battery claims can use different test conditions. Verified specifications remain visible even where a category cannot be scored.

How we calculate scores

Apple iPhone 18 Pro

256 GB · checked 9 Sept 2026

Your weighted score93.0 / 100Selected categories: Display.

(93.00 × 1 + 82.00 × 0 + 98.14 × 0) ÷ 1

Display93.0 / 100

Published brightness, pixel density and maximum refresh under the existing capability model. This is not a laboratory display rating.

Selected weight: 1.

medium confidence · 100% model coverage

Published peak brightnessSource value: 3000

100.00 × 40% = 40.00

Manufacturer-published peak figure; not an independent measurement.

Pixel densitySource value: 460

80.00 × 35% = 28.00

Published or explicitly calculated pixel density.

Maximum adaptive refresh rateSource value: 120

100.00 × 25% = 25.00Apple

Category score = 40.00 + 28.00 + 25.00 = 93.00

Camera82.0 / 100

The existing camera-capability model uses lens reach, modules and published recording workflows. It does not measure photo quality.

Not included in your current weighted score.

medium confidence · 100% model coverage

Native telephoto reachSource value: 4

80.00 × 25% = 20.00

Manufacturer crop-mode claim; not a separate lens.

Published optical-quality reachSource value: 8

80.00 × 15% = 12.00

Manufacturer crop-mode claim; not a separate lens.

Published pro workflowsSource value: 4

100.00 × 35% = 35.00

The existing capability model counts RAW stills, professional codecs, log capture and external production tools. Apple lists ProRAW, ProRes, Apple Log 2 and Genlock.

8K recording availableSource value: 0

0.00 × 5% = 0.00Apple

Native rear camera modulesSource value: 3

75.00 × 20% = 15.00Apple

Category score = 20.00 + 12.00 + 35.00 + 0.00 + 15.00 = 82.00

Battery98.1 / 100

Uses the listed playback mode and short charging claim. Manufacturer protocols differ; this is not measured endurance.

Not included in your current weighted score.

low confidence · 100% model coverage

Manufacturer-claimed local video playbackSource value: 34

97.14 × 65% = 63.14

Apple UK local-video claim; not a mixed-use endurance test.

Manufacturer-claimed charging rateSource value: 3.33

100.00 × 35% = 35.00

Apple claim with a separately sold 60W-capable adapter supporting AVS. 50 divided by 15 minutes; not a sustained charging rate.

Category score = 63.14 + 35.00 = 98.14

PerformanceNot scored

Comparable independent CPU, GPU and sustained-performance measurements are not available here.

Not included in your current weighted score.

Missing: Independent benchmarks.

LongevityNot scored

The published update policy is listed separately; remaining support is not converted into a quality score.

Not included in your current weighted score.

Missing: Comparable remaining-support scoring methodology.

Specifications & verification

Weight211 gmanufacturer · high confidenceApple

Width71.9 mmmanufacturer · high confidenceApple

Thickness8.75 mmmanufacturer · high confidenceApple

Display size6.3 inchesmanufacturer · high confidence

Nominal diagonal; actual viewable area is smaller.

Peak brightness3000 nitsmanufacturer · high confidence

Manufacturer claim, not an independent measurement.

Claimed video playback34 hoursmanufacturer · high confidence

Apple UK local-video claim; not a mixed-use endurance test.

Claimed charging rate3.3333333333333335% per minutecalculated · low confidence

Apple claim with a separately sold 60W-capable adapter supporting AVS. 50 divided by 15 minutes; not a sustained charging rate.

Published total supportNot verified

not published

Wireless chargingYesmanufacturer · high confidenceApple

Reverse wireless chargingNot verified

not published

Headphone jackNot verified

not published

Expandable storageNot verified

not published

eSIM onlyNomanufacturer · high confidenceApple

IP ratingIP68manufacturer · high confidence

Apple controlled test: 6 metres for 30 minutes; resistance is not permanent.

RAMNot verified

not published

Pixel density460 ppimanufacturer · high confidenceApple

Maximum refresh rate120 Hzmanufacturer · high confidence

Adaptive ProMotion; refresh depends on content.

Native telephoto reach4×manufacturer · high confidence

Dedicated 100 mm equivalent telephoto.

Claimed optical-quality reach8×manufacturer · high confidence

Manufacturer crop-mode claim; not a separate lens.

Rear camera modules3manufacturer · high confidenceApple

8K recordingNomanufacturer · high confidence

Apple lists recording up to 4K at 120 fps; 8K is not included in the complete published recording specifications.

Reference MSRP£1,199.00Apple

All sources4

Apple UK iPhone 18 Pro technical specificationsApple · accessed 2026-09-09
Apple US iPhone 18 Pro technical specificationsApple · accessed 2026-09-09
Apple UK iPhone 18 Pro, 256 GB, BurgundyApple · accessed 2026-09-09
Apple announces iPhone 18 ProApple · accessed 2026-09-09

Google Pixel 10 Pro

256 GB · checked 4 Sept 2026

Your weighted score99.1 / 100Selected categories: Display.

(99.13 × 1 + 100.00 × 0) ÷ 1

Display99.1 / 100

Uses Google's 3,300-nit peak claim, 495 ppi and adaptive 120Hz maximum. This models published capabilities, not measured display quality.

Selected weight: 1.

medium confidence · 100% model coverage

Published peak brightnessSource value: 3300

100.00 × 40% = 40.00

Manufacturer-published peak figure; not an independent measurement.

Pixel densitySource value: 495

97.50 × 35% = 34.13

Google publishes 495 ppi directly.

Maximum adaptive refresh rateSource value: 120

100.00 × 25% = 25.00Google Store UK

Category score = 40.00 + 34.13 + 25.00 = 99.13

CameraNot scored

Verified camera hardware is shown separately. The complete v1 pro-workflow audit is not available, so no camera-quality or capability score is inferred.

Not included in your current weighted score.

Missing: Complete model-specific verification of the four pro-workflow inputs.

BatteryNot scored

Google's 24+ hours describes mixed use, not the local-video runtime required by v1. The known charging claim alone cannot produce a battery score.

Not included in your current weighted score.

Missing: Manufacturer-claimed local-video playback runtime.

PerformanceNot scored

No comparable independent cross-platform CPU, GPU and sustained-performance tests are included.

Not included in your current weighted score.

Missing: Comparable independently measured performance results.

Longevity100.0 / 100

The published seven-year update commitment reaches the v1 duration ceiling. This is total support, not remaining support or physical lifespan.

Not included in your current weighted score.

high confidence · 100% model coverage

Published software-support durationSource value: 7

100.00 × 100% = 100.00Google Store UK

Category score = 100.00 = 100.00

Specifications & verification

Weight207 gmanufacturer · high confidenceGoogle Store UK

Width72 mmmanufacturer · high confidenceGoogle Store UK

Thickness8.6 mmmanufacturer · high confidenceGoogle Store UK

Display size6.3 inchesmanufacturer · high confidence

Nominal full-rectangle diagonal; visible area is smaller.

Peak brightness3300 nitsmanufacturer · medium confidence

Manufacturer peak claim, not the separate 2,200-nit HDR figure or a lab result.

Claimed video playbackNot verified

not published

Claimed charging rate1.8333333333333333% per minutecalculated · low confidence

Google's up-to-55%-in-about-30-minutes claim with a 30W-or-higher PPS charger; not sustained charging power.

55 percentage points divided by approximately 30 minutes.

Published total support7 yearsmanufacturer · high confidence

Seven years of OS, security and Pixel Drop updates from initial availability, not seven years remaining today.

Wireless chargingYesmanufacturer · high confidence

Pixelsnap Qi2, up to 15W on the Pro; the XL has a different limit.

Reverse wireless chargingNocalculated · high confidence

Google explicitly limits Battery Share to listed models through the Pixel 9 generation; Pixel 10 Pro is excluded.

Google Pixel Help

Headphone jackNocalculated · high confidence

The published ports list contains USB-C, not a 3.5mm socket.

Expandable storageNot verified

not verified

eSIM onlyNomanufacturer · high confidence

UK specification supports one physical nano-SIM and eSIM, unlike the US variant.

IP ratingIP68manufacturer · high confidence

Manufacturer resistance classification; protection is not permanent.

RAM16 GBmanufacturer · high confidenceGoogle Store UK

Pixel density495 ppimanufacturer · high confidenceGoogle Store UK

Maximum refresh rate120 Hzmanufacturer · high confidence

Adaptive 1–120Hz; content and settings affect operation.

Native telephoto reach5×manufacturer · high confidenceGoogle Store UK

Claimed optical-quality reach10×manufacturer · high confidence

Google's optical-quality mode, not an additional native 10x lens.

Rear camera modules3manufacturer · high confidenceGoogle Store UK

8K recordingYesmanufacturer · high confidence

8K at 24/30fps is powered by Video Boost processing, not standalone native 8K capture.