Apple256 GB · UK MODEL
iPhone 17 Pro Max
More screen. Up to 37 hours of video.
93MATCH / 100
Deep Blue£1,199UK reference price
Check Apple YOUR PHONE FACE-OFF
Real specs. Clear sources.UK models · Checked 4 Sept 2026iPhone 17 Pro Max vs Pixel 10 Pro
THE CHOICE IS PERSONALWhich one
Make it personal How are scores calculated?
Which one
is your one?
Two great phones.
Different things to love.
93Display99
82Camera—
100Battery—
Google YOUR MATCH
Pixel 10 Pro
A 6.3-inch display. Native 5x telephoto.
99MATCH / 100
Obsidian£1,099UK reference price
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EVERYDAY PRIORITIESPixel 10 Pro takes the lead.
Change what matters 6.1 points ahead across your selected display priorities.
Scores compare published capabilities, not lab-tested quality. Camera image quality and independent performance tests are not rated. See scoring
Camera, Battery scoring is unavailable for this pair. Known hardware specs still appear below; default scores use only shared, verified categories.
THE DIFFERENCES THAT MATTER
Every specification A quick read on the trade-offs.
Pixel 10 Pro
24g lighter.
Published device weight, without a case.
- iPhone 17 Pro Max
- 231g
- Pixel 10 Pro
- 207g
Schematic balance · not a physical simulation
iPhone 17 Pro Max
0.6″ larger diagonal.
Bigger is a preference, not a quality score.
- iPhone 17 Pro Max
- 6.9″
- Pixel 10 Pro
- 6.3″
Relative diagonals · illustrative shape, not actual size
Pixel 10 Pro
A different perspective.
Dedicated telephoto reach. No digital or crop zoom.
- iPhone 17 Pro Max
- 4×
- Pixel 10 Pro
- 5×
Lens illustration · not an image-quality test
DATA INCOMPLETE
Playback on paper.
Up-to claims. Different test methods; no endurance winner.
- iPhone 17 Pro Max
- Up to 37h
- Pixel 10 Pro
- Not verified
Shared 40-hour scale · not mixed-use battery life
BEYOND THE TOTAL
Why choose each?
Different strengths. Your call.
REASONS TO CONSIDER
iPhone 17 Pro Max
More screen, if you want it
6.9″ vs 6.3″ diagonally. Larger is a preference, not an automatic win.
Preference, not included in the match score.
Sources behind these differences 2
REASONS TO CONSIDER
Pixel 10 Pro
24 g lighter
207 g vs 231 g, before a case. Also 6 mm narrower.
Preference, not included in the match score.Longer native telephoto reach
5× vs 4× native telephoto. Lens reach, not digital zoom or an image-quality verdict.
Verified hardware; Camera is not scored for this pair.
Sources behind these differences 2
Published facts, not hands-on recommendations. These preferences do not add extra points to the match score; no tested battery gains are inferred.
GO A LITTLE DEEPER
Where each phone shines.
Explore the numbers behind the match.
iPhone 17 Pro Max Pixel 10 Pro
Relative published specs · outer edge = higher value
Display explainedPixel 10 Pro leads
iPhone 17 Pro Max: Scores Apple-published 3,000-nit outdoor peak brightness, 460 ppi and adaptive refresh up to 120Hz. Peak brightness is not independently measured.
Pixel 10 Pro: Uses Google's 3,300-nit peak claim, 495 ppi and adaptive 120Hz maximum. This models published capabilities, not measured display quality.
Explore the sources YOUR PHONE, YOUR RULES
What matters to you?
Make the comparison fit your life.
Any must-haves?
SIDE BY SIDE. NOTHING HIDDEN.
Get into the details.
All specs13 specificationsiPhone 17 Pro MaxPixel 10 Pro
iPhone 17 Pro MaxPixel 10 ProWeight
231g
207g
Width
78mm
72mm
Thickness
8.75mm
8.6mm
Screen size
6.9″
6.3″
Published peak brightnessManufacturer peak claims use different test conditions.
3000 nits
3300 nits
Pixel density
460 ppi
495 ppi
Maximum refresh rate
120Hz
120Hz
Adaptive 1–120Hz; content and settings affect operation.
Native telephoto reach
4×
5×
Rear camera modules
3
3
8K video recording
NoApple's video specification lists up to 4K recording, not 8K.
Yes8K at 24/30fps is powered by Video Boost processing, not standalone native 8K capture.
Claimed video playbackUp-to manufacturer claims. Playback protocols differ.
37 hours
Not verified
Wireless charging
Yes
Yes
Published support term
Not verified
7 years
UK models · 256GB · Manufacturer specificationsView sources
GO BEYOND THE SPECS
Make this comparison yours.A little perspective. A better decision.
THE PRICE THAT CHANGES EVERYTHING
What price changes your mind?
A great phone. An even better deal. Find the point where the value flips.
Pixel 10 Pro matches value at£1,278.03
vs iPhone 17 Pro Max£1,199.00 reference MSRP
MORE SCORE PER £ ↑
Pixel 10 ProiPhone 17 Pro Max reference
Pixel 10 Pro offers more score per £ at this price.
A score-per-price simulation, not an objective buying verdict. Starts from reference MSRP; no live retailer offers.
NO LOGOS. JUST YOU.
Would you choose it blind?
Forget the brand for a moment. Which set of specs feels more like you?
Manufacturer specifications. Your choice doesn’t change the comparison above.
Good comparisons start with good sources.8 cited sources for this pair. Every number has a story.See the evidence
Your selected categories: Display. Scores reflect published capabilities, not hands-on testing. Manufacturer battery claims can use different test conditions. Verified specifications remain visible even where a category cannot be scored.
How we calculate scoresApple iPhone 17 Pro Max
256 GB · checked 4 Sept 2026
Your weighted score93.0 / 100Selected categories: Display.
(93.00 × 1 + 82.00 × 0 + 100.00 × 0) ÷ 1
Display93.0 / 100
Scores Apple-published 3,000-nit outdoor peak brightness, 460 ppi and adaptive refresh up to 120Hz. Peak brightness is not independently measured.
Selected weight: 1.
medium confidence · 100% model coveragePublished peak brightnessSource value: 3000
100.00 × 40% = 40.00Manufacturer-published peak figure; not an independent measurement.
AppleCategory score = 40.00 + 28.00 + 25.00 = 93.00
Camera82.0 / 100
A published-capability score, not an image-quality verdict. It counts a native 4x telephoto, Apple's 8x optical-quality mode and four named pro workflows; Apple does not claim 8K recording.
Not included in your current weighted score.
medium confidence · 100% model coverageNative telephoto reachSource value: 4
80.00 × 25% = 20.00The 4x/100mm telephoto is native. Apple describes 8x/200mm as optical-quality, not a separate native 8x lens.
ApplePublished optical-quality reachSource value: 8
80.00 × 15% = 12.00The 4x/100mm telephoto is native. Apple describes 8x/200mm as optical-quality, not a separate native 8x lens.
ApplePublished pro workflowsSource value: 4
100.00 × 35% = 35.00Counts Apple Log 2, RAW, external recording and genlock. This measures published workflow support, not output quality.
AppleCategory score = 20.00 + 12.00 + 35.00 + 0.00 + 15.00 = 82.00
Battery100.0 / 100
Uses Apple's up-to 37-hour local-video claim and up-to-50%-in-20-minutes claim. The v1 runtime component is capped at its published 35-hour ceiling; these are not independent endurance measurements.
Not included in your current weighted score.
low confidence · 100% model coverageManufacturer-claimed local video playbackSource value: 37
100.00 × 65% = 65.00Manufacturer up-to local-video claim, not independently measured mixed-use endurance. Apple's playback method differs from Samsung's.
AppleAppleManufacturer-claimed charging rateSource value: 2.5
100.00 × 35% = 35.0050% divided by 20 minutes using Apple's 40W-or-higher adapter claim; not a sustained charging measurement.
AppleCategory score = 65.00 + 35.00 = 100.00
PerformanceNot scored
Apple publishes chip configuration and relative marketing claims, but no comparable cross-platform benchmark under this methodology.
Not included in your current weighted score.
Missing: Comparable independently measured CPU benchmark, Comparable independently measured GPU benchmark, Comparable sustained-performance test.
LongevityNot scored
Apple describes long software support and lists iOS 27 compatibility, but its UK material does not promise a fixed support duration for this model.
Not included in your current weighted score.
Missing: Published model-specific OS support duration in years.
Specifications & verification
Width78 mmmanufacturer · high confidenceApple
Thickness8.75 mmmanufacturer · high confidenceApple
Display size6.9 inchesmanufacturer · high confidence
Nominal diagonal; 6.86 inches as a standard rectangle and actual viewable area is smaller.
ApplePeak brightness3000 nitsmanufacturer · medium confidence
Apple-published outdoor peak, not an independent measurement; HDR peak is 1,600 nits and typical maximum is 1,000 nits.
AppleClaimed video playback37 hoursmanufacturer · medium confidence
Manufacturer up-to local-video claim, not independently measured mixed-use endurance. Apple's playback method differs from Samsung's.
AppleAppleClaimed charging rate2.5% per minutecalculated · low confidence
A normalized rate derived from a manufacturer up-to claim, not a sustained charging measurement. Apple requires a 40W-or-higher adapter.
50 percent divided by 20 minutes.
AppleWireless chargingYesmanufacturer · high confidence
Apple lists MagSafe and Qi2 wireless charging up to 25W.
AppleHeadphone jackNocalculated · high confidence
Derived from Apple's exhaustive connector specification, which lists USB-C and no 3.5mm connector.
AppleExpandable storageNocalculated · medium confidence
Apple lists fixed capacities and no removable storage interface.
AppleeSIM onlyNomanufacturer · high confidence
The UK specification lists nano-SIM plus eSIM and dual-eSIM support.
AppleIP ratingIP68manufacturer · high confidence
Apple's controlled-lab claim is up to 6m for 30 minutes under IEC 60529; resistance is not permanent.
AppleNative telephoto reach4×manufacturer · high confidenceApple
Claimed optical-quality reach8×manufacturer · high confidence
Apple's sensor-derived optical-quality mode is not a separate native 8x lens.
AppleRear camera modules3manufacturer · high confidenceApple
8K recordingNocalculated · high confidence
Apple's video specification lists up to 4K recording, not 8K.
AppleReference MSRP£1,199.00Apple Newsroom UKApple UK
All sources5
- iPhone 17 Pro and iPhone 17 Pro Max - Technical SpecificationsApple · accessed 2026-09-04
- Apple unveils iPhone 17 Pro and iPhone 17 Pro MaxApple Newsroom UK · accessed 2026-09-04
- iPhone - Battery Test InformationApple · accessed 2026-09-04
- iOS 27 Preview and CompatibilityApple · accessed 2026-09-04
- Buy iPhone 17 Pro Max 256GB Deep BlueApple UK · accessed 2026-09-04
Google Pixel 10 Pro
256 GB · checked 4 Sept 2026
Your weighted score99.1 / 100Selected categories: Display.
(99.13 × 1 + 100.00 × 0) ÷ 1
Display99.1 / 100
Uses Google's 3,300-nit peak claim, 495 ppi and adaptive 120Hz maximum. This models published capabilities, not measured display quality.
Selected weight: 1.
medium confidence · 100% model coveragePublished peak brightnessSource value: 3300
100.00 × 40% = 40.00Manufacturer-published peak figure; not an independent measurement.
Google Store UKCategory score = 40.00 + 34.13 + 25.00 = 99.13
CameraNot scored
Verified camera hardware is shown separately. The complete v1 pro-workflow audit is not available, so no camera-quality or capability score is inferred.
Not included in your current weighted score.
Missing: Complete model-specific verification of the four pro-workflow inputs.
BatteryNot scored
Google's 24+ hours describes mixed use, not the local-video runtime required by v1. The known charging claim alone cannot produce a battery score.
Not included in your current weighted score.
Missing: Manufacturer-claimed local-video playback runtime.
PerformanceNot scored
No comparable independent cross-platform CPU, GPU and sustained-performance tests are included.
Not included in your current weighted score.
Missing: Comparable independently measured performance results.
Longevity100.0 / 100
The published seven-year update commitment reaches the v1 duration ceiling. This is total support, not remaining support or physical lifespan.
Not included in your current weighted score.
high confidence · 100% model coverageCategory score = 100.00 = 100.00
Specifications & verification
Weight207 gmanufacturer · high confidenceGoogle Store UK
Width72 mmmanufacturer · high confidenceGoogle Store UK
Thickness8.6 mmmanufacturer · high confidenceGoogle Store UK
Display size6.3 inchesmanufacturer · high confidence
Nominal full-rectangle diagonal; visible area is smaller.
Google Store UKPeak brightness3300 nitsmanufacturer · medium confidence
Manufacturer peak claim, not the separate 2,200-nit HDR figure or a lab result.
Google Store UKClaimed charging rate1.8333333333333333% per minutecalculated · low confidence
Google's up-to-55%-in-about-30-minutes claim with a 30W-or-higher PPS charger; not sustained charging power.
55 percentage points divided by approximately 30 minutes.
Google Store UKPublished total support7 yearsmanufacturer · high confidence
Seven years of OS, security and Pixel Drop updates from initial availability, not seven years remaining today.
Google Store UKWireless chargingYesmanufacturer · high confidence
Pixelsnap Qi2, up to 15W on the Pro; the XL has a different limit.
Google Store UKReverse wireless chargingNocalculated · high confidence
Google explicitly limits Battery Share to listed models through the Pixel 9 generation; Pixel 10 Pro is excluded.
Google Pixel HelpHeadphone jackNocalculated · high confidence
The published ports list contains USB-C, not a 3.5mm socket.
Google Store UKeSIM onlyNomanufacturer · high confidence
UK specification supports one physical nano-SIM and eSIM, unlike the US variant.
Google Store UKIP ratingIP68manufacturer · high confidence
Manufacturer resistance classification; protection is not permanent.
Google Store UKRAM16 GBmanufacturer · high confidenceGoogle Store UK
Pixel density495 ppimanufacturer · high confidenceGoogle Store UK
Maximum refresh rate120 Hzmanufacturer · high confidence
Adaptive 1–120Hz; content and settings affect operation.
Google Store UKNative telephoto reach5×manufacturer · high confidenceGoogle Store UK
Claimed optical-quality reach10×manufacturer · high confidence
Google's optical-quality mode, not an additional native 10x lens.
Google Store UKRear camera modules3manufacturer · high confidenceGoogle Store UK
8K recordingYesmanufacturer · high confidence
8K at 24/30fps is powered by Video Boost processing, not standalone native 8K capture.
Google Store UKReference MSRP£1,099.00Google Store UK
All sources3
- Pixel 10 Pro and Pro XL — technical specificationsGoogle Store UK · accessed 2026-09-04
- Pixel and iPhone comparison — UK reference prices by storageGoogle Store UK · accessed 2026-09-04
- Charge your Pixel phone — Battery Share compatibilityGoogle Pixel Help · accessed 2026-09-04
THE BEST PHONE IS PERSONAL.
Make your next choice a clear one.
Your priorities. The real differences. All in one place.